Strategic Marketing Leader & AI-Driven Content Expert
Hi there!
I'm Rakky, a journalist, master in Applied Digital Media, and Senior Brand & PR Marketing Manager with 18+ years of experience building high-impact marketing strategies that deliver measurable results.
Currently leading HubSpot's brand awareness presence and acquisition strategy in Brazil, I combine proven marketing expertise with cutting-edge AI strategy to drive growth in today's digital landscape.
Core Expertise
Strategic Brand Marketing
Developing comprehensive brand strategies that drive awareness, engagement, and measurable business growth across multiple markets and channels.
AI-Enhanced Content Strategy
Leveraging artificial intelligence tools and methodologies to optimize content creation, distribution, and performance measurement while maintaining authentic brand voice.
Integrated Campaign Development
Creating cohesive, multi-channel campaigns that align PR, social media, content marketing, and events for maximum impact and ROI.
Digital PR & Communications
Building strategic media relationships and managing comprehensive PR programs that enhance brand credibility and drive quality placements.
Event Strategy & Execution
Designing and implementing in-person and digital event strategies that create meaningful connections and drive business objectives.
Testimonials
Throughout my career, I've had the privilege of working with exceptional teams and leaders who've supported my growth from content creator to strategic marketing executive.
Jeff Sheridan
CEO and Founder - Matrix Internet
Rakky worked with Matrix for several years in our Digital Marketing team, adding creativity, enthusiasm and innovation at every turn. Achieving big results for our clients was a regular occurrence. Rakky is a great teammate for her colleagues and is an asset to any progressive organisation.
Zoe Yohn
Marketing Executive - Lisney
From a business standpoint, we’ve seen vast improvements across all of our KPIs and extraordinary growth across our social media and digital presence since working with Rakky on our paid social campaigns. I would recommend Rakky's work to anyone looking to improve their digital presence.
Pablo Satyro
CMO - Saint Gobain Brazil
She has a lot of ideas and motivation to take plans and execute them in a short time. When she faces a challenge usually engages her colleagues with energy and put all them in the same way with the same vibe. It’s a pleasure for me to join with her in any project.
Connect With Me
Ready to discuss marketing strategy, AI integration, or the evolving landscape of digital communications? I'd love to connect.
