Rakky Curvelo

Drogheda, Co. Louth, Ireland ⇄ focused on Brazil

Rakky
Curvelo

I’m a Senior Brand & PR strategist with 20+ years of experience. Today I lead brand awareness and communications for HubSpot in Brazil — earned media, executive positioning, content and acquisition — working remotely from Drogheda, Co. Louth, and using AI to make all of it sharper, faster and more measurable.

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Rakky Curvelo

Current view

Senior Brand & PR Marketing Manager, Brazil — HubSpot

“Every market is a different window onto the same human question: why should this matter?”

Stories · Signals · Perspective

20+Years in journalism, brand, PR and growth
504Media placements delivered in 2025
126Tier-1 stories, 7.36 average GPA
2Working languages: English and Portuguese

Work featured with

What I do, and what it delivered

Earned media, brand and AI-driven content for a market of 200 million people

01

PR & earned media at scale

I ran HubSpot Brazil's PR engine to 504 placements in 2025, 126 of them Tier-1 at an average GPA of 7.36 — Forbes Brasil, Exame, Valor Econômico, Canaltech, Mundo do Marketing and the trade press that actually moves buyers.

  • 504 placements in 2025, 126 Tier-1 at 7.36 average GPA
  • PR tied to GTM moments: INBOUND, Loop Marketing, AI product launches
  • Agency coordination, crisis moments and press strategy in two languages

02

Brand awareness & executive positioning

Owning how a global brand is recognised and trusted in Brazil: rebrand rollout, Spring and Fall Spotlight campaigns, and an executive comms programme covering bios, spokesperson prep, podcast briefings and bylined articles.

  • Coordinated HubSpot's rebrand rollout for the Brazilian market
  • Spokesperson preparation and ghostwriting for executives
  • Positioning HubSpot as a reference in AI, CRM/RevOps and SMB growth

03

AI-augmented content, SEO & AEO

I helped lead Brazil's content transition toward AEO before it was an industry talking point, supported the AEO Grader launch across QA, localisation and positioning, and built automated media briefing frameworks that cut manual production time sharply.

  • 100+ blog posts and 15+ content offers planned and shipped in 2025
  • Content audit rationalising hundreds of URLs toward higher-intent pages
  • Free-tool launches localised for Brazil: AEO Grader, Blog Topic Generator and more

04

Demand generation that compounds

Before Brand & PR, I owned content, SEO, CRO and acquisition for HubSpot Brazil — remotely, which meant building systems instead of running one-off plays.

  • +134% YoY organic traffic and +20% YoY lead growth (2022–2023)
  • ~91% of the 2025 content lead / sign-up target delivered through market upheaval
  • Co-marketing and partnership campaigns across Lusophone markets

Reference

“Rakky worked with Matrix for several years in our Digital Marketing team, adding creativity, enthusiasm and innovation at every turn. Achieving big results for our clients was a regular occurrence.”

Jeff Sheridan — CEO & Founder, Matrix Internet

Let's talk strategy

Whether it's marketing leadership, AI-driven content, or bridging an Irish and a Brazilian audience — I'd love to hear what you're building.

Get in touch