Writing & Speaking

I write and speak in English and Portuguese, because both languages are where I perform my work and how I express myself daily. From webinars for Irish businesses to editorial pieces for Brazilian audiences, language has always been both my tool and my territory. Browse by section below to jump to what matters to you.

🎙 Speaking & Events

EN: DCCI: How to win at Social Media

A live webinar delivered for Dublin City Council's digital business initiative, covering social media strategy for SMEs across Ireland. Co-presented with Jeff Sheridan, CEO of Matrix Internet. Recorded and available on YouTube.

Watch on YouTube

EN: How to develop a powerful website content strategy

A practical webinar for arts and cultural organisations on building content-driven websites, including a live case study. Published by CultureHive — the UK and Ireland's leading resource hub for the creative sector.

View on CultureHive

EN: Digital Town 2019 — Sligo

Represented Matrix Internet at Ireland's national Digital Town initiative (IE Domain Registry), demonstrating Hootsuite to SMEs in Sligo. Event moderated by Jess Kelly, Technology Correspondent at Newstalk.

Watch on YouTube

PT: Roundtable: "Panorama de Geração de Leads no Brasil"

Expert panellist for Leadster and Rock Content's lead generation report launch, discussing content marketing maturity and digital strategy in the Brazilian market. With Fabricio Toledo and Fábio Miranda.

Watch on YouTube

🇬🇧 Writing in English

Articles, blog posts, and newsletter pieces written for Irish, British, and international audiences.

Matrix Internet Blog

A series of articles on SEO, social media, and digital marketing strategy — written and edited for Matrix Internet's clients across Ireland and the UK.

Read the articles

On the other side — English posts

Selected posts in English from my personal newsletter, exploring Irish culture, music, and life between two worlds.

Read the articles

"Day in the Life" — HubSpot Careers Blog

A profile piece on my role leading HubSpot's Brazil marketing from Ireland, published on HubSpot's global careers blog.

Read the feature

🇧🇷 Escrevendo em português

Artigos, posts editoriais e newsletter para audiências brasileiras — da crítica musical ao marketing de conteúdo.

HubSpot Brasil Blog

Conteúdo de marketing, marketing digital, inteligência artificial, SEO, AEO e outras áreas escrito para empresas brasileiras.

Ver artigos

TMDQA! — Jornalismo musical

Resenhas e artigos culturais para o "Tenho Mais Discos Que Amigos" — um dos maiores portais de jornalismo musical independente do Brasil.

Ler os artigos

Substack "Do outro lado"

Uma newsletter sobre viver na Irlanda como brasileira — identidade, adaptação e a beleza estranha de chamar dois lugares de lar. Gratuita no Substack.

Assinar gratuitamente

Read "Do outro lado" - life from the other side of the ocean...

A personal newsletter about living in Ireland as a Brazilian — culture, identity, and the beautiful strangeness of calling two places home. Published in Portuguese, with occasional English posts. Free to subscribe.

Read & Subscribe