Rakky Curvelo

Newsletter

Antes da resposta — the work of thinking before the machine answers

A fortnightly newsletter about AI, marketing and the part that continues to be people. Written in Portuguese, with a selection in English.

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What you'll get

What I’m testing inside a real marketing function: AEO, automated media briefings, AI-assisted editorial — and the judgement calls no model makes for you.

Fortnightly, in Portuguese, with an English selection under “Before the answer”.

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Published work & archives

EN

Before the answer — English posts

The English-language selection from the newsletter, on AI at work and the split it is creating in the workforce.

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PT

HubSpot Brasil Blog

Marketing, inteligência artificial, SEO e AEO para empresas brasileiras.

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PT

TMDQA! — Jornalismo musical

Mais de mil resenhas, entrevistas e artigos culturais sobre música independente.

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Side project, entirely personal

Do outro lado

A personal newsletter I keep on the side — nothing to do with work. Living in Ireland as a Brazilian: identity, adaptation, music, and the strange beauty of calling two places home.

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Think before the answer

Subscribe for the fortnightly notes on AI, marketing and the human part.

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