Newsletter
Before the answer — the work of thinking before the machine answers
A fortnightly newsletter about AI, marketing and the part that continues to be people. Written in Portuguese, with a selection in English.
What you'll get
What I’m testing inside a real marketing function: AEO, automated media briefings, AI-assisted editorial — and the judgement calls no model makes for you.
Fortnightly, in Portuguese, with an English selection under “Before the answer”.
Read elsewhere
Published work & archives
EN
Before the answer — English posts
The English-language selection from the newsletter, on AI at work and the split it is creating in the workforce.
PT
HubSpot Brasil Blog
Marketing, inteligência artificial, SEO e AEO para empresas brasileiras.
PT
TMDQA! — Jornalismo musical
Mais de mil resenhas, entrevistas e artigos culturais sobre música independente.
PT
Do outro lado
Side project, entirely personal
Do outro lado
A personal newsletter I keep on the side — nothing to do with work. Living in Ireland as a Brazilian: identity, adaptation, music, and the strange beauty of calling two places home.
Think before the answer
Subscribe for the fortnightly notes on AI, marketing and the human part.