01
PR & earned media at scale
504 placements in 2025, 126 Tier-1 at an average GPA of 7.36 — Forbes Brasil, Exame, Valor Econômico, Canaltech and key trade press.
About & Skills
I sit at the intersection of editorial thinking and marketing performance
A journalist’s instinct for what makes a story worth telling, and a marketer’s discipline for making sure it actually lands. My background spans journalism, digital marketing, SEO, internal communications and financial PR — across banking, construction and B2B SaaS.
What I'm accountable for
02
Brand awareness & executive positioning
Rebrand rollout, Spotlight campaigns, and an executive comms programme: bios, spokesperson prep, podcast briefings and bylined articles.
03
AI-augmented content, SEO & AEO
Automated media briefing frameworks, Brazil's AEO transition, and the AEO Grader launch across QA, localisation and positioning.
04
Demand generation that compounds
+134% YoY organic traffic and +20% YoY lead growth (2022–2023), plus co-marketing across Lusophone markets.
Skills
Grouped by discipline
Brand & PR
- Earned media strategy
- Media relations
- Executive positioning
- Ghostwriting
- Crisis communications
- Agency management
- Social Media Management
AI & search
- AEO strategy and optimization
- SEO strategy and optimization
- AI content workflows
- Automated media briefings
- Content audits
- Localisation at scale
Demand & growth
- Content strategy
- CRO & funnel conversion
- Email & newsletters
- Paid social & search
- Co-marketing partnerships
- Analytics & reporting
Editorial craft
- Journalism (20+ years)
- Long-form writing EN/PT
- Interviewing
- Public speaking
- Panel moderation
- Internal communications
Career
2024 — now
HubSpot
Senior Brand & PR Marketing Manager, Brazil
Brand awareness and communications for HubSpot Brasil from Ireland: earned media, executive positioning, agency coordination, social, content, plus acquisition and SEO/AEO campaigns.
2021 — 2024
HubSpot
Demand Generation Marketing Manager, Brazil
Owned content, SEO, CRO and acquisition for MQL growth: +134% YoY organic traffic, +20% YoY lead growth, and the full Brazilian and Portuguese editorial calendar.
2022 — 2023
Tiwi
Marketing Communications Executive
Built the marketing and comms function from scratch for a sustainable mobility startup — strategy, customer comms, SEO, CRO and website development as a team of one.
2019 — 2021
Matrix Internet
Social Media & Content Marketing Specialist
First full-time role in Ireland: content calendars, paid social, SEO copywriting and digital audits for a portfolio of Irish SME clients.
2012 — 2024
Tenho Mais Discos Que Amigos!
Journalist, later International Correspondent
1,000+ articles and interviews across twelve years, alongside a full-time career. Official representative at Lollapalooza Brasil (2013–2017), João Rock and Porão do Rock.
2015 — 2017
Saint-Gobain Distribuição Brasil
Senior Marketing Analyst
Restructured internal comms for 3,200 employees with a 40% improvement in information accessibility; launched an internal TV channel and a sales-force mobile app for 1,300 people.
2009 — 2015
Banco Santander
Social Media & Marketing Analyst
Six years from internship to analyst across internal comms, press relations and social media — content read by 50,000+ employees, and crisis periods on public platforms.
Education & languages
Advanced AI for Business
- UCD Professional Academy — Diploma, 2026
MSc Computer Science
- Griffith College Dublin, 2018
BA Journalism
- Universidade Paulista, 2010
Languages
- Portuguese & English native
- Spanish working proficiency
Let's talk strategy
Marketing leadership, AI-driven content, or bridging an Irish and a Brazilian audience — tell me what you're building.