Instagram is retiring the “Swipe-Up” feature from Stories

Social Media Managers, my friends, rejoin! Finally, an era of complicated scheduling tools and daunting countings for the dreamed 10k followers on Instagram is likely coming to an end.

A bit more than a month after Adam Mosseri, Head of Instagram, come to the public to say that the app is not a “square photo app share” anymore, and it would be focusing all its efforts on Video, Instagram Shopping, Messenger and Content Creators, the plans are shown to be developing fast. The great news is that the Swipe-Up feature, used by creators and big accounts to send people from Stories to their website, is getting retired, and it will be replaced by an improved version, called “Link Sticker”.

Mosseri explaining Instagram’s “new era”

From August 30, Instagram will start to convert those who currently have access to the Swipe-Up (verified accounts and/or users and creators who have met their threshold on follower count) to the link sticker format. While there’s no official communication from Instagram (or Facebook) confirming it until now, the software engineer Jane Manchun Wong, famous for uncovering new features from apps before they launch, noticed some changes on her Instagram features and tweeted about it, getting answers from a few users confirming her suspicious with screenshots from the platform:

For now, the test is likely to be one more way for Instagram to learn how people would take advantage of the new feature. Still, Vishal Shah, Instagram’s Head of Product, tells The Verge that link stickers are the eventual goal for Instagram and fit more into the current way people use the platform. The test “brings links into the same kind of overall system, which from a simplicity of a system perspective, also makes a lot of sense”. “That’s what we hope to roll out if we’re able to make this work”.

I believe we now need to wait for the next chapter of this novel, am I right? Would you prefer to have access to an unlimited “link sticker” on your Instagram, or will you miss the “Swipe-up” ways? Share your thoughts on the comments session!